Here are the guiding principles we use to evaluate and prioritize IntelliLead development, unless you have better ones. These principles are heavily inspired by Amazon's Leadership Principles.

Leadership Principles

Customer Obsession

Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.


Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job.” They have a burning desire for the mission to succeed, and habitually step forward and own responsibilities.

Build Lean

Leaders build incrementally and validate user experience by continually pleasing an enthusiast subgroup of core customers, before generalizing to a larger customer segment. Products are data-driven, instrumented with metrics to learn what works for our customers.

Invent and Simplify

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here.” As we do new things, we accept that we may be misunderstood for long periods of time.

Are Right, A Lot

Leaders are right a lot. They have strong judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.

Learn and Be Curious

Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.